Spain will be the “leader” in global tourism in 2040, leaving France in second place, according to a report entitled “NextGen Travelers and Destinations”, jointly conducted by Google and Deloitte.
According to the survey, Spain will be the most popular tourist destination in 2040, with 110 million arrivals, followed by France (105 million) and the United States (100 million).
In 2023, France welcomed the largest number of travellers in the world, with Spain following in second place. While, the United States has yet to recover the number of visitors it welcomed before the pandemic.
Although France is the top destination for foreign travellers, it ranks fourth in terms of tourism receipts. The leadership in tourism revenues is held by the United States, with $176 billion in 2023, followed by Spain ($92 billion) and the United Kingdom ($74 billion).
