Share the Love to Show the Love

Destination New South Wales Launches Hands-On Recovery Campaign

Following the effects of the recent bushfires and drought, Destination New South Wales has launched a new marketing campaign encouraging visitors to show their love to the iconic Australian state.

Now’s The Time To Love New South Wales was inspired by the outpouring of global support and community-driven recovery initiatives in response to the recent bushfires, the social media-led marketing campaign will utilise user-generated content to restore the image of New South Wales and its abundance of top holiday offerings.

Getting involved is simple; book a trip to New South Wales and in addition to exploring the buzzing capital of Sydney, which is home to world-class icons, attractions, dining and entertainment, further extend your visit and explore the charming country towns and vibrant cities of regional New South Wales. As one of the most photogenic places in the world, visitors are encouraged to capture the state’s magnificent scenery whilst placing heart shaped hands in the frame and uploading with the hashtag #LoveNSW.

With no shortage of incredible sights and experiences, visitors can ride horseback through rolling outback plains, take some R&R in wine country, hike through vast rainforests and national parks and indulge in the wealth of local produce the state has to offer, there’s a bounty of things to see and do in Australia’s number one holiday destination.

Destination NSW Acting Chief Executive Officer Stephen Mahoney says the campaign is the first phase of a two-year recovery plan that will focus on getting domestic and international visitors inspired and excited about holidaying in Sydney and NSW.

“We have been so inspired and encouraged by the global outpouring of love in response to the bushfires and this recovery campaign leverages that support to show the world how truly special New South Wales’ experiences and destinations are,” Mr Mahoney said.

“The communities really need a break, and we can help by taking a trip soon within the state and inspiring others to do the same by sharing our experiences on social media.”

Joining the #LoveNSW movement is easy:

1.  Book a trip to NSW

2.  Capture a photo in an iconic and inspiring NSW location, framed by your hands in a heart shape

3.  Share the photo on social media with the hashtag #LoveNSW