Ryanair has launched its “Prime” service – a new subscriber discount scheme for members.
At €79 for a 12-month subscription, member benefits include free reserved seats, free travel insurance and access to 12 annual (1 each month) member-exclusive seat sales. “Prime” members who fly 12 times per year will save up to €420 (more than 5 times the €79 “Prime” subscription fee).
Ryanair “Prime” is limited to 250,000 members on a first come/first served basis.
Ryanair’s CMO, Dara Brady, said:
“Ryanair has been delivering the lowest fares (and the best services) in Europe for the last four decades, and we’re now extending our price leadership with the launch of our exciting new subscriber discount scheme – Ryanair “Prime”.”