It also gives RCL an ultra-luxury brand.
“We are proud to officially welcome Silversea’s industry-leading team to the RCL family,” said Richard D. Fain, Chairman and CEO of RCL.
“This is a dynamite combination and we can’t wait to work with Manfredi, Roberto and the entire team as together we take Silversea to the next level.”
That will begin with the newly-announced Project Invictus ship revitalisation for the Silversea fleet, which will add enhancements and product upgrades over several years.
RCL now has a 66.7% equity stake in Silversea, worth about $2 billion, while Manfredi Lefebvre d’Ovidio holds on to the remainder and continues as Silversea Executive Chairman.
“Our intent is to solidify our already strong leadership position with an exciting array of upgrades that thrill our guests,” said Roberto Martinoli, Silversea CEO.
The first will be on the Silver Muse later this month with an upgraded champagne and caviar program.
Siversea joins the RCL family of brands which comprises Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises, TUI Cruises and Pullmantur.
