Pure Grenada Just-For-You is the new lifestyle campaign launched by the Grenada Tourism Authority (GTA) to showcase the varied bespoke offerings to be enjoyed while observing safety, health and wellbeing in the three-island destination of Grenada, Carriacou and Petite Martinique.
The campaign invites visitors to discover and explore immersive cultural experiences while having piece of mind that their health and safety is being protected.
Aligned with the phased reopening of Grenadian borders, which saw commercial flights from the Caribbean allowed from 15th July and widened to international flights from ‘medium’ risk countries from 1st August, Just-For-You is strategically designed to appeal to those who are currently able and willing to travel for leisure.
From the UK, access to the islands is available on both British Airways from London Gatwick and Virgin Atlantic from London Heathrow via Barbados, with onward inter-island connections on regional airlines Caribbean Airlines or interCaribbean.
In readiness for the phased reopening of borders, the Ministry of Health and the GTA have trained and certified over 1,800 tourism industry stakeholders in recent weeks, across accommodation, attractions, food and beverage, tourism services including marinas, tourism transportation such as airport taxis, and water sports. Certified service providers are easily identified by the ‘Pure Safe Travel’ Seal of Approval, prominently displayed.
Speaking on the motivation behind the name of the campaign, GTA CEO Patricia Maher said: “Grenada provides travellers with a dynamic variety of boutique accommodation and hospitality services that range from approved certified hotels, apartments and villas to casual and fine dining restaurants, all giving visitors the option to customise their experience to one that it is intimate and relaxed. The added bonus of the small islands’ unspoiled tropical surroundings and uncrowded white sandy beaches makes it easy for us to say Pure Grenada Just-For-You.”