Jet2 has published data showing how consumers are increasingly seeking the assurance of a package holiday.
The tour operator airline ran monthly polls with over 1,000 UK consumers, with its May data showing a significant increase in customers opting for a package holiday.
The data shows that the number of people choosing a package holiday as their preferred method of booking has risen five percentage points to 51% since February. In the same period, the number of people preferring to book through different providers has dropped by six percentage points to 20%. Those choosing ‘accommodation only’ has dropped to 2%.
The primary reasons for choosing a package holiday have remained steady, with value (36%) and ease (36%) the main drivers, however the benefit of ‘added security with one provider, e.g. ATOL/ABTA protection’ has increased by four percentage points since February to 26%.
Steve Heapy, CEO of Jet2 said:
“Consumers want assurance during times of uncertainty and package holidays provide that assurance. On top of all the protection that our package holidays guarantee, Jet2 is well known as being a consumer champion that goes above and beyond to look after customers. Ahead of a busy summer season, this means new and existing customers know that their well-deserved holidays are in the very best hands with us, and we are very excited about welcoming everyone onboard and taking them on their breaks.”
