Warner Bros Global Experiences have officially announced plans to open a new premier flagship Harry Potter shop in London, joining the King’s Cross shop as the UK’s only official Harry Potter retail destination.
Set to open in autumn 2026, the new store will be located at The Ribbon, 134-140 Oxford Street. The flagship shop will cover 21,000 square feet and span across two floors. Plans are currently underway to transform the building’s interior into a wizarding emporium celebrating the beloved locations featured in the books in films.
Once opened, shopper will be able to enjoy photo opportunities, alongside interactive and exclusive merchandise, making this a ‘must-see’ destination for fans and visitors alike.
Karl Durrant, WB’s SVP Worldwide Retail said: “Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.”
The new shop will join the collection of Harry Potter experiences owned and operated by Warner Bros. in London including Warner Bros. Studio Tour London – The Making of Harry Potter and the Harry Potter Shop at King’s Cross.
