16 May 2023
Visit Orlando announced 74 million annual visitors in 2022, up 25% on 2021 and retaining its ranking as the USA’s top tourist destination.
It puts Orlando tourism at 98% of pre-pandemic levels.
Casandra Matej, CEO of Visit Orlando said: “This past year proved to be a key recovery timeframe for Orlando’s tourism industry, with a lot of pent-up demand.
“Our new international brand launch and marketing initiatives helped Orlando maintain its leadership position.”
In 2022, domestic leisure visitation completely recovered with a new record of 61 million visit.
International visitation is now at 75% of pre-pandemic levels, reaching 4.9 million in 2022.
Canada, UK and Brazil were the top three international markets.
