Online Travel Agent Reports Continued Growth

The popular online travel agent (OTA) reported continued growth in market share, now claiming to dominate 20% of the online short haul beach holiday market

The popular online travel agent (OTA) reported continued growth in market share, now claiming to dominate 20% of the online short haul beach holiday market.

Their investment in innovative technology and delivery of a strong customer-value proposition is helping the firm to drive promising sales for summer 2020 departures.

In the midst of digital disruption, the sector is witnessing a continual decline in the reliance on local travel agents, with over one third of holiday-makers (40%) now booking online.

Customers today need information on their holiday instantly, and are happy to engage with round-the-clock support in the form of chat services, social media, and email – leaving customers satisfied at the end of each interaction.

To remain competitive, established travel agencies must follow suit by addressing new customer pain points and connecting with them via digitally-connected devices and apps.

news