Whilst the UAE remains outside its top 10 holiday hotspots, it is the one that has increased the most, along with Barbados and Tunisia.
On the Beach research also found that while bookings to Europe continue to rise, 2019 is a big year for non-euro destinations, possibly as holidaymakers look for places for lower in-resort costs.
Spain is still the most popular destination for British holidaymakers, followed by Greece, Turkey and Portugal, with Cyprus replacing Malta to make up the top five.
Most popular destinations this summer:
The Canaries and the Balearics are the most popular choices for those looking for last-minute deals this summer, according to On the Beach.
Top five most popular destinations over the past four weeks:
Marketing director Alan Harding said: “With its year-round warm weather, the UAE is popular a destination this year and our data shows Brits are heading to the hot spot in their droves.
“However, Spain continues to dominate but with Greece attracting high volumes of holidaymakers and the resurgence of Turkey, we may see more of a shift next year.”
“There are still some great value last minute holidays available for those who have yet to book their summer break, with holidays in Turkey available for just over £200 per person. If travellers can be flexible with their departure date and destination, there are some fantastic bargains out there.”