It’s part of a series of three short films created by Tourism Ireland and The Daily Telegraph to highlight our rich culinary traditions and the wonderful fresh produce on offer here to prospective GB visitors.
In the film, viewers see Dan Doherty – formerly of London’s Duck & Waffle and fellow judge with Mary Berry on Britain’s Best Home Cook – visit Sawers in Belfast, where proprietor Kieran Sloan shows him some local produce, including his huge cheese selection. Dan then heads to Abernethy Butter, where he meets the couple behind the famous handmade butter, Allison and Will.
The film is being hosted on the Telegraph website and is being promoted via online advertising as well as on the social platforms of both The Daily Telegraph and Tourism Ireland, including Facebook and Twitter, and will be seen by around 123,000 viewers.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We’re delighted to work with Dan Doherty, as part of our latest campaign with The Daily Telegraph. It’s another excellent opportunity to spread the word about our superb culinary offering and what makes a holiday in Northern Ireland unique and truly memorable. Our message here in GB is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break.”