CUSTOMERS at the province’s biggest local coffee shop chain Ground Espresso Bars can now plan their next holiday over coffee and cake with a free copy of travel publication Northern Ireland Travel News (NITN).
For 32 years, since the monthly newspaper launched in 1990, NITN has been a veritable ‘travel bible’ for readers, informing them of the latest news in the local travel industry and keeping them up to date with all the latest travel-related products and holiday destinations, both abroad and closer to home.
Now, in a partnership with Ground Espresso Bars, customers at the coffee shop chain’s 30 outlets across Northern Ireland can pick up a free copy to read with their favourite brew.
NITN, Northern Ireland’s only dedicated travel publication, is already available to pick up in local travel hotspots such as cruise ports, ferry terminals, airports, tourist information centres and select newsagents, as well as being stocked in every travel agency across the country – but the new partnership with Ground Espresso Bars is the icing on the cake, according to founding director Jonathan Adair.
“We are looking at new ways to grow our distribution,” said Jonathan, “and we see this link-up with Ground Espresso Bars as a tremendous opportunity to get our newspaper into the public’s hands. It’s especially gratifying working with a local company as well.”
Ground Espresso Bars, a family owned and operated business, was set up in Coleraine in 2001 and has since grown to over 30 locations, mostly in Northern Ireland, with three in England, one in Scotland and another in Dublin.
Jonny Ross, Operations Manager of Ground, is also excited by the new partnership with NITN, another local family-owned business.
“We are super excited to partner with another home-grown company who share our passion for serving customers and growing connections,” said Jonny. “What better way for our customers to spend a few minutes but with a cup of coffee in one hand and a copy of NI Travel News in the other. Two local companies with global connections, it’s a great mix, like coffee and cake!“
Ground Espresso Bars’ mission is ‘to provide a haven for customers where comfort, friendship, happiness, quality, innovation and ethics become synonymous with the Ground name’. As the company grows, so does its commitment to people and the planet and it strives to partner with suppliers and employees who uphold the same values of integrity, responsibility, kindness and innovation.
There is a similar set of core values at the heart of NI Travel News, where integrity is vital as readers rely on the information it provides to be honest, accurate and reliable.
Each edition of NI Travel News, available to pick up at Ground Espresso Bars from September onwards, is full of the latest travel and tourism news, destination spotlights, insider reviews, industry insights and hot competitions (with every winner a local winner).
THE NI TRAVEL NEWS TEAM WILL BE HOSTING A SPECIAL IN-STORE PROMOTION AND GOODY-BAG GIVEAWAY LATER THIS WEEK – CHECK SOCIAL MEDIA FOR TIMES AND PARTICIPATING STORES!