Over the last 28 years NI Travel News has delivered results for their travel clients within the newspaper with creative advertising solutions.
However, over the last 7 months the advertising product has become a true multimedia news platform with the introduction of the new digital portal – www.nitravelnews.com
The new website, launched at the tail end of 2017, is updated daily with travel industry news and information relevant to NI travellers.
The popular blog section offers users the chance to maybe get some inspiration for their next trip or holiday.
Competitions are always a big driver and the website ALWAYS has at least a 2-3 chances to win a fabulous prize.
Also, the Trade Section is an important element – with trade news, information, and photo galleries from the many events that take place throughout the year, all referenced in our up to date Trade Diary.
And throughout the site, advertising is placed strategically – serving each of our clients with the maximum ad impressions.
Our website is managed and all advertising campaigns are run with the intention of maximising the amount of exposure and ensuring click throughs are delivered – put simply, if an ad space or creative isn’t delivering on one part of the website, the inventory will be moved to another area where it will work!
As well as the regular advertising options on the site, www.nitravelnews.com can offer clients the abilty to “takeover” parts of the website – meaning that they are the ONLY advertiser on a section for a specified timeframe.
This opportunity allows the client a short term, high impact powerful ad message in a targeted section of the website.
But don’t take our word for it:
Wendy Wu Tours: “I have personally used NI Travel News as a media outlet in Northern Ireland for the past 16 years and we can see the merit in adopting a total multimedia approach to our advertising.
We have noticed the difference in 2018 however with the new digital product on offer giving us a measurable response, and we can see the benefit of online advertising and we are delighted with the results so far – the NI Travel News ad platforms suits us perfectly.”
Stena Line: “NI Travel News has been a great platform for promoting Stena Line and our key messages, the site is targeted to people with an interest in travel, its cost effective with good coverage and quick to update.
We receive valuable feedback on campaign statistics and are advised regularly on more ways to market our product.”
American Holidays: “When American Holidays use media for advertising it is important that we embrace the newer ad formats that digital offer. We have found the new NI Travel News website to be excellent in delivering our message to that core targeted travel / tourism audience. And the fact that we can get reports on total ads delivered and click throughs (which are at a very good level) means that combining this style with traditional newspaper advertising gives us the perfect multimedia marketing platform.”
Air Canada: “We use NI Travel News’ online advertising to supplement our newspaper adverts. This gives us a consistent message across digital and traditional media, maximizing the Air Canada exposure. The new digital advertising that NI Travel News offer with their fantastic website allows us to accurately report on advertising success and is an integral part of our media plan for Northern Ireland. The web team are a pleasure to work with and come up with suggestions to help us make the most of our advertising spend.”
Topflight: “Topflight are delighted with the response which we have received to date through digital advertising on the Northern Ireland Travel News website and newsletter communications. In conjunction with our traditional advertising in Northern Ireland Travel News, we have found this combination a cost-effective way to reach the Northern Irish market.“
For more information on all the advertising and marketing options NI Travel News can offer across print and online, please CLICK HERE
