New Price Promise Strategy Unveiled by Ryanair

Ryanair has revealed the latest innovation in its 'Always Getting Better' programme of customer service improvement

The leading low cost airline is offering to refund the difference if passengers find a cheaper flight than Ryanair’s, along with a €5 credit to your MyRyanair account.

The new ‘price promise’ was unveiled today at the launch of Year 5 of Ryanair’s  ‘Always Getting Better’ programme of customer service improvements.

Said the airline’s Chief Marketing Officer, Kenny Jacobs: “While we continue to innovate, the one thing that won’t change will be our low fares – which we promise will not be beaten. If customers find a cheaper fare, Ryanair now promises to “refund the difference + €5 to your My Ryanair account.”

He added that the offer applied to cheaper flights with other airlines to the same airport on the same day (plus or minus two hours), with full T&Cs to follow “when we go live”.

It follows the recent announcement that customers booking accommodation through its ‘Ryanair Rooms’ site can claim 10 per cent back in credit to spend on flights.

Other changes announced today include a dedicated claims team aiming to process all valid EU261 claims within 10 days, and ‘Try Somewhere New’, described as “a unique travel hub” hosting travel guides and videos on the airline’s website.

Ryanair has also vowed to become Europe’s “greenest airline”, with a recyclables pledge to be “plastic-free in the next five years.”

The environmental plan includes a commitment to eliminate all non-recyclable plastics from its operations – by switching to wooden cutlery, bio-degradable coffee cups, and removing plastics from its in-flight products, among other initiatives.

Ryanair has also restated its ambition to become the “Amazon of travel”, with website and app now offering everything from package holidays to car hire.

A new baggage policy, which only permits customers paying €5 for Priority Boarding to bring two cabin bags onboard (‘non-priority’ customers may check the larger of their two cabin bags into the hold for free) has been going smoothly, it says.

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