MSC Cruises has reportedly dismissed a customer survey in which it was rated worst for the second year running.
According to reports, MSC have said that the research, by consumer rights group Which?, is ‘inaccurate’ and ‘unrepresentative’, with a small sample size of just 67.
In a long statement sent to travel trade publication TravelMole, the cruise line said: “Whilst this is the second year MSC Cruises have featured bottom of the report, Which? stated that for the 2018 report they surveyed people who have cruised with MSC Cruises in the last year, and for the 2019 report people from the last two years, this shows they have only surveyed an additional 21 people and as a result we had a minimal chance of improving our score given the incredibly small sample size.
“Whilst we are always grateful for feedback, and are constantly working to evolve our product offering and passenger experience we feel that this ranking is unrepresentative of both our brand and the cruise industry as a whole. The report does not give enough information to allow readers to make an informed choice on what they think is value for money based on what the cruise includes.”
MSC said it has approached Which? for a meeting in the ‘hope of looking for a fairer, more representative study with a distinct improvement in the methodology’, but to no avail. It said representatives from the cruise industry group, CLIA, met with Which? last year to discuss how the research could be made more accurate, but the report has been issued in exactly the same way this year.
MSC Cruises claims it spoke to thousands of holidaymakers about their ocean cruise experiences MSC was ‘firmly anchored at the bottom’ of the table for the second year running.