Belfast City Airport’s advertising partnership with Northern Irish beauty brand By Caitlyn Collection will feature a branded beauty vending machine in the airports Departures Lounge.
The installation highlights the airport’s flexible advertising offering and shows how brands can connect with travellers through creative, high-visibility advertising in a high dwell environment.
Sonia Armstrong, Media Sales Manager at Belfast City Airport, said the partnership demonstrates how airport advertising can help brands connect with passengers in an impactful and accessible way. She added that the airport is proud to support local businesses by providing a platform to reach new audiences.
The collaboration places a spotlight on both homegrown talent and the growing appeal of airport advertising as a powerful marketing channel.
Caitlyn Lendrum, Founder of By Caitlyn Collection, said, “Advertising at Belfast City Airport has given us the opportunity to put our brand directly in front of people who are already in a positive, excited mindset as they travel. It’s been a really effective way to introduce By Caitlyn Collection to new customers while still staying true to our local roots.”
“The vending machine creates a fun, interactive experience for passengers, and the team at Belfast City Airport has made the process straightforward and collaborative from start to
finish.”
