KLM is the first airline that uses a podcast to display the power of travelling. Every episode will focus on a single journey.
The podcast takes listeners to different parts of the world, from the snowfields of Alaska to the busy streets of New Delhi.
“This podcast adds a unique aspect to our existing communication channels. The podcast is a great medium for our brand, since it keeps listeners interested in the story for 30 to 40 minutes” said Natasha van Roode, Head of KLM Marketing Communication.
So how does it work?
Listeners can call up the podcasts at no cost through podcast.klm.com. You will also find background information about the different episodes here. What’s more, “The Journey” is available through all the major podcast platforms including Apple Podcasts, Spotify, and Google Play. KLM passengers can also listen to the podcasts on Inflight Entertainment on board long-distance flights.