Package holiday specialist Jet2holidays is launching a new version of its national advertising campaign over the Bank Holiday weekend, with exciting new scenes helping to evolve the popular ‘Hold My Hand’ concept, whilst showcasing more of the award-winningJet2holidays experience.
Hitting TV screens across the UK from Monday 26th August, three new adverts will target young couples, couples and families. Each advert has been developed to showcase the joy that each audience experiences when on holiday with Jet2holidays, the UK’s second largest tour operator(links to the adverts can be found below).
Part of an integrated brand campaign, the new adverts will be supported by radio, digital, out of home, CRM and social media campaigns.
Filmed in the Algarve, Portugal, some ofJet2holidays’ most popular hotels feature prominently in the adverts. They include Tivoli Marina Vilamoura, Cascade Wellness & Lifestyle Resort and Eden Resort, as well as luxury hotels featured in the company’s Indulgent Escapes collection, Anantara Vilamoura Resort and Pine Cliffs Hotel a Luxury Collection Resort.
The new adverts have been developed to showcase the precious holiday moments that couples and families experience whilst travelling withJet2.com and Jet2holidays such as enjoying the pool, the sunshine, an excursion, or dining out together. Each advert is accompanied by the signature track, ‘Hold My Hand’ by Jess Glynne.
The new adverts will premiere during popular TV programmes such as Coronation Street and the Third Ashes Test between England and Australia.
Gavin Forth, Marketing Director at Jet2.com and Jet2holidays said: “As we come to the end of another busy summer period, this fantastic campaign will really inspire holidaymakers to plan their next trip withJet2.com and Jet2holidays. The new campaign captures the spirit of our award-winning airline and package holiday business, demonstrating the VIP experience that customers enjoy when travelling with us. Incorporating our famous friendly service and showcasing the memories that can only be created by enjoying quality time together on holiday, this latest evolution of our ‘Hold My Hand’ concept demonstrates the many factors that have driven the continued success of Jet2holidays, making us the second largest tour operator in the UK.”