8 May 2021
To mark the reopening of borders to vaccinated travellers and its place on the UK’s Green List, Israel has launched a new advertising campaign to promote Covid-safe holidays in the Holy Land.
Billboards showcasing the Holy Land were erected in London’s Piccadilly Circus, as well as New York’s Times Square, and a first ever campaign in Dubai.
Starting 23 May 2021, Israel will open to foreigners after a gap of more than a year.
As part of the advertising campaign, the tagline ‘2020: Holy Moses, 2021: Holy Land’ draws a contrast between the turbulent year of 2020 and the excitement and hope of 2021.
The advertising campaign will run until Sunday 9 May 2021.
