Four tourism companies from Northern Ireland and the island of Ireland – including Titanic Hotel Belfast – have joined Tourism Ireland in Fort Lauderdale in Florida for the annual Global Travel Marketplace (GTM).
GTM Florida is a three-day event, involving a programme of bespoke one-to-one appointments and networking sessions. Now in its tenth year, the event offers an excellent opportunity for the participating tourism businesses from here to meet, do business with and give presentations to top-producing travel advisors from North America – ensuring Northern Ireland is ‘top of mind’ for them when recommending destinations to their clients.
Alison Metcalfe, Tourism Ireland’s Head of North America, said:
“Our presence at this year’s GTM in Florida provides another excellent platform to highlight the many great things to see and do right around the island of Ireland to influential North American travel professionals. Events like this provide a valuable opportunity for Tourism Ireland and our partners to meet, and network with, these travel professionals, helping to secure a greater share of their business for the island of Ireland in 2023 and beyond.”
North America remains an extremely important market for tourism to Northern Ireland and the island of Ireland. In 2019, the island of Ireland welcomed 1.98 million visitors from North America.
