Travellers can mark their calendars for a new way to adventure in Europe when Royal Caribbean International debuts a newly amplified Allure of the Seas in April 2025. The gamechanger is set for a more than $100 million encore of epic proportions that will combine bold experiences and must-see destinations to create Europe’s holiday of the summer, from more than 35 ways to dine and drink to new thrills and ways to chill in and by the water, to adventures in Provence (Marseille), France; Florence/Pisa (La Spezia) and Rome, Italy; Palma de Mallorca, Spain, and more.
“From the new Icon and Utopia of the Seas to more than $100 million transformation of Allure of the Seas, we’ve upped the ante threefold on the different ways vacationers can get away and make memories with Royal Caribbean,” said Jay Schneider, Chief Product Innovation Officer, Royal Caribbean International.
“Allure will be reimagined with the best of Royal Caribbean and what travellers love. Between new favourites, like the Pesky Parrot tiki bar, and experiences that unlock core memories time and time again, from an incredible pool deck to an unmatched combination of thrills and ways to chill, Allure will have even more of everything that makes it a standout favourite.”
Following the success of the amplified Oasis of the Seas in 2019, Allure is the latest in the game-changing Oasis Class to be reimagined as part of Royal Caribbean’s Royal Amplified programme, which was first introduced in 2018.
Allure will be one of six Royal Caribbean holidays sailing from five destinations in Europe for summer 2025 before heading to Fort Lauderdale, Florida, in November 2025. Travellers looking to get away to the tropics can choose from a lineup of 6- to 8-night holidays to the eastern Caribbean and The Bahamas and set their sights on destinations and experiences like the award-winning Perfect Day at CocoCay and Royal Beach Club Paradise Island in Nassau, The Bahamas, opening in late 2025.
