Ice Cream Brand Points the Way to Aberdeen

Luxury ice cream brand Mackie’s of Scotland has launched a UK wide partnership with tourism agency VisitAberdeenshire to promote its Aberdeenshire home as a holiday destination

This week the first of 250,000 tubs of Mackie’s traditional ice cream will hit the shelves of major supermarkets throughout the UK, promoting the North-east corner of Scotland.

The region, also known as castle country, is home to some of the UK’s most iconic castles, including Balmoral, the summer holiday destination of the Royal family.

The Cairngorms, Britain’s largest national park, and 163 miles of coastline named by National Geographic as one of the most outstanding in the world awaits visitors, where they can experience authentic Scotland set against a beautiful backdrop, with ice cream in hand.

The feast for the senses continues with fantastic food and drink, from Aberdeen Angus Beef and the freshest sea food from the North-sea, to craft beer, gin and whisky. And following the opening of  its first ice cream parlour in 2018, you can now get a taste of summer all year round at Mackie’s 19.2 which takes its name from being located 19.2 miles from the farm that the ice cream is made.

The special tubs show fishing boats moored on the sun dappled water and hills of Gardenstown harbour to encourage people to come and enjoy ‘a taste of summer, made in Aberdeenshire’.  A link on the tubs will direct consumers to a website where ice cream fans can  enter a competition to win a two night stay in the North-east, including a VIP visit to Mackie’s farm, a year’s supply of Mackie’s ice cream and chocolate, and dinner at the Michelin Guide listed restaurant The Silver Darling.

Chris Foy, chief executive of North-east tourism agency VisitAberdeenshire said: “The Mackie’s brand is a household favourite throughout the UK and this campaign helps bring to life the North-east of Scotland’s world class food larder which is packed with a wide variety of quality fare. Visitors often want a local and authentic food experience when they visit a destination, and we look forward to welcoming many of the families from throughout the country to Aberdeen where their favourite ice cream is made, and where they can explore the surrounding area.”

Karin Hayhow, Marketing Director and one of the family owners, said: “We look forward to opening our farm gates to meet the winners on their VIP tasting tour, where they’ll be able to see how we make chocolate and ice cream “from sky to scoop”.