Brand USA’s entertainment network, GoUSA TV, has aired its ground-breaking new show, “Americanos,” developed and produced by LA REYNA. LA REYNA is the full-service creative agency born out of a collaboration with Vice’s Virtue and award-winning director Robert Rodriguez’s (“Sin City,” “From Dusk till Dawn,” and “El Mariachi”) El Rey Network.
The five-part series chronicles the rich and varied history and experiences of diverse Latinx communities across Austin, Texas; Los Angeles, California; Queens, New York; Tucson, Arizona; and Santa Fe, New Mexico.
Latinx is a gender-neutral term used to refer to a person of Latin American descent in the United States. The term was born from a gender-inclusive cultural movement that has evolved to mix the artistic, musical, gastronomic, and creative expressions of Latin Americans with pride and originality.
Brand USA’s commitment to creating best-in-class original video content is demonstrated through GoUSA TV’s relationships with some of the most in-demand directors and production companies in Hollywood. Oscar-nominated MacGillivray Freeman Films co-produced Brand USA’s three films for exhibition in IMAX® and giant-screen theatres, including “America’s Musical Journey” – available to stream on GoUSA TV and the newest documentary film, “Into Nature’s Wild” ( which in premiered February 2020).
Launched in April 2020, the GoUSA TV series “Trails & Trailblazers” joins Alaskan pilot and star of “Into Nature’s Wild”, Ariel Tweto, as she flies to unexpected places along the trails and wild spaces of America meeting true innovators along the way. Brand USA and Saville Productions, winner of the 2019 Grand Prix Entertainment Lion at Cannes Film Festival, created the original five-episode series “California Pop,” in partnership with Visit California. This five-episode series takes viewers on a road trip to the state’s lesser-known pop culture landmarks across the Gold Country, the Central Valley and the vast California coastline.
GoUSA TV is currently streaming a licensed selection of “Atlas Obscura” videos produced by Brad Pitt-owned Plan B productions – past films including Oscar Best Picture-winners “12 Years A Slave”, “The Departed” and “Moonlight” – and now “Americanos”, produced by LA REYNA, the creative agency of renowned filmmaker Robert Rodriguez.
“Americanos,” introduces viewers to the cities, neighbourhoods, and people behind the vibrant Latinx subcultures that make these towns one of a kind places to explore. The series showcases the intricacies of these destinations through the storytelling of influential Latinx personalities such as artists, chefs, musicians, athletes, and creators.
“‘Americanos’ marks a fresh take on destination travel content by celebrating the Latinx communities that define the culture of their cities. We want to give our viewers and potential travellers cultural insight from the many voices of people in America and bring new and exciting cinematic content to the travel marketplace,” said Christopher L. Thompson, president and chief executive officer of Brand USA.
The series is authentically brought to life by a Latinx crew and creatives which include Emmy-nominated producer and Cannes Lion-winning director, Daniel Ramirez, and Mariana Blanco. Later this year, “Americanos” will be combined into a feature set to appear on Robert Rodriguez’s El Rey Network.
“We are proud of bringing to life a series for Brand USA that redefines destination travel content through a storytelling lens. ‘Americanos’ speaks to the diversity of experience in our country, celebrates Latinx contributions to culture, and welcomes viewers to see the world through their eyes,” said Omar Quiñones, managing director of LA REYNA.
About the “Americanos” Episodes
- Episode 1: Austin, Texas – From the Wild West to a creative tech boomtown, Austin, Texas has kept its pioneer spirit alive, and it has done so against the backdrop of strong Latinx roots. In this episode, viewers explore the world of Tejanos, from Selena fandom and vaqueros (the original cowboys of Texas) to taco joints, barbeque, and the legendary independent film and music scene that spawned Austin City Limits and SXSW.
- Episode 2: Los Angeles, California – From Compton to Highland Park, this episode traverses Los Angeles to meet three Americanos who are carving out a place for themselves within film, food, and beauty. Distinctly drawing on their diverse backgrounds and deeply influenced by the city they live in, audiences get a better sense of how Latinx culture has permeated the streets, runway, and silver screen.
- Episode 3: Queens, New York – Queens is a world-renowned historic borough built by immigrants. This melting pot of cultures combines hard to find regional foods into a buzzing food scene. This episode explores the borough through nostalgic, genre-blending, and DIY music that presents a New York perspective on Latinx culture.
- Episode 4: Tucson, Arizona – Surrounded by four different mountain ranges, the culture of Tucson is deeply influenced by Mexican roots and the Sonoran Desert landscape. From food cooked over native mesquite tree wood to dances that tell the stories of ancestors who once occupied the Sonoran mountains; get a glimpse at how Tucsonans are thriving out in the desert.
- Episode 5: Santa Fe, New Mexico – The downtown square of Santa Fe was one of the first hubs of commerce for indigenous tribes before the Spanish set foot in the early Americas. The history of Santa Fe has created a beautiful melding of cultures, perspectives, and experiences. In this episode, viewers meet Americanos who have been drawn to Santa Fe – termed the “Paris” of the Southwest due to the Pueblo-style architecture, food, and music.
All five episodes premiered on May 14, 2020, on GoUSA TV and will be available in English with Spanish subtitles at a later date.