Google Launches One-Stop-Shop for Travel Planning

The search giant has announced a major revamp of its travel deck on desktop, bundling a range of trip-planning tools together at google.com/travel

“We want to help you find the information you need, fast,” the company says of new, all-encompassing Google Trips

“Travel planning is complicated,” Richard Holden, the company’s VP for Product Management, Travel, said in a blog post this week. “That’s why today, we’re simplifying the way we help travellers plan trips with Google across devices.”

‘Google Trips’, as the page is titled (not to be confused with the offline mobile app), allows browsers to search for flights, hotels and packages, as well as explore possible destinations, all on a single landing page.

It also sees a tighter integration with Google Search and Google Maps.

At this stage, the company is not jumping ahead with sales of flights and holidays – instead continuing with its metasearch model, where users click through to book rooms and airfares provided by advertisers.

“We want to help you find the information you need, fast,” as Holden says.

“When you go to google.com/travel, you can now make edits directly to your trips timeline, and in a few weeks you’ll be able to manually add new reservations as well,” Holden added.

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