Gold Medal Travel Group has appointed Sarah Lancashire into the newly created role of Product & Marketing Director, the company has announced.
Sarah, who has been with the group as Marketing Director since 2022, stepped in to lead the product function on an interim basis in February this year. Joining the group in May 2022, Sarah has overseen a full rebrand of the brand portfolio, repositioning the identity for flagship brand Gold Medal, and specialist brands Pure Luxury, Cruise Plus and Incredible Journeys.
The appointment into the combined role follows an internal review of the interim arrangement.
Simon Applebaum, Managing Director for the group, sai, “Sarah has made extremely impressive progress over the past six months. When I asked her to take on the product function on an interim basis, the priority was continuity. What Sarah has delivered goes well beyond that, with the alignment between product and marketing working more effectively than anticipated, and this appointment reflects our confidence in the direction she has set.”
Sarah described the appointment as a natural next step after several months of building out the combined function.
Of her new role, Sarah said: “I’m absolutely thrilled to take the role of Product & Marketing Director on permanently. Having spent the past six months working closely with the product team, I’ve seen firsthand what’s possible when marketing and product are pulling in the same direction, and I’m excited to keep driving both teams forward as we expand our portfolio.” Sarah’s appointment into the role is effective immediately.
