As official travel partner of Love Island, VIBE by Jet2holidays, made sure to turn heads last night (18th July) during the latest episode of the TV show when the Islanders were whisked away to party at an exclusive Summer of VIBE pool party.
At the special branded beach club, islanders and viewers were greeted with subtle product placements, including a neon welcome sign featuring VIBE by Jet2holidays branding, along with VIBE-branded DJ booth, towels and poolside inflatables.
Viewers also get the chance to enjoy the Summer of VIBE, as VIBE by Jet2holidays introduced an exclusive new competition to win the Ultimate VIBE experience in Majorca where Love Island is filmed. The prize is as good IRL as it is on paper – with five opportunities to win a seven-night VIBE holiday for four friends to a swanky four-star hotel this August, as well as tickets to an exclusive and unforgettable pool party.
To launch the competition, a bespoke 30-second TV spot narrated by Iain Sterling aired during the ad break on ITV2 and ITVX last night immediately following the episode. As well as showcasing VIBE by Jet2holidays as the official travel partner of Love Island, the spot also showed the Islanders at the Summer of VIBE pool party. The TV spot can be viewed here: https://www.youtube.com/watch?v=JOF-AXGhdmo
To be in with a chance of winning the Ultimate VIBE experience in Majorca, viewers simply need to head to www.jet2holidays.com/loveisland and enter their details.
The VIBE by Jet2holidays branded pool party is part of a huge summer campaign that the package holiday specialist has launched to celebrate it coupling up with Love Island again. The campaign includes exclusive competitions, TV and digital advertising, product placement, and social media activity hosting exclusive content.
VIBE by Jet2holidays is an extensive collection of over 180 hotels across Europe and the Mediterranean designed for the growing millennial market. Customers booking a holiday with VIBE by Jet2holidays receive all the same award-winning package benefits of Jet2holidays, including VIP customer service with award-winning Jet2.com flights, industry-leading 22kg baggage allowance, transfers to and from the airport, and a selection of 2-5-star hotels all included. These ATOL-protected package holidays are available for a low £60 per person deposit with Pay Monthly plans available too.
As part of the partnership, the Islanders, including the winners and finalists, will also return to the UK with the award-winning airline Jet2.com.
Gavin Forth, Marketing and Digital Director, Jet2holidays said: “Our Love Island partnership is a fantastic way to showcase all the benefits of booking a VIBE by Jet2holidays getaway and the range of award-winning holidays we have on offer for younger customers and people with a millennial mindset. In addition to all the other activity we have been executing as part of our summer campaign, this bespoke TV ad and competition really captures what VIBE is all about. As a result of our huge campaign, we have been able to reach a key audience and ensure customers enjoy a summer of VIBE with us. By flying the Islanders home with Jet2.com, it also means we are able to show off our VIP customer service through our award-winning airline.”
Jason Spencer, Business Development Director, ITV said: “Love Island and VIBE by Jet2holidays is a partnership that encompasses collaboration, innovation and authenticity. As our official travel partner, we are thrilled to see this in action within the show itself as we see the VIBE brand integrated once again into such a key moment in the series.”
Emma Slater, Regional Managing Director, Wavemaker said: “We are thrilled to have coupled up with VIBE by Jet2holidays and ITV to deliver such an authentic in-show activation. The Summer of VIBE pool party is truly reflective of a VIBE by Jet2holidays holiday experience, and our exclusive multichannel content will reward Love Island fans with the chance to win an incredible VIBE holiday in Majorca this summer.”
