As we embark on a new year , G Adventures has dug into its data to reveal what travellers are looking for as the world opens up again. While there is still some uncertainty in terms of changing requirements for travel in the face of the global pandemic, one thing is clearer than ever – the traveller has changed.
Assisted by its panel of avid travellers, the top 10 trends for travelling in 2022 have been identified, with insights into how people want to travel and where they want to go. These patterns have been coupled with new trip highlights launched for travel this year by the adventure operator and community tourism pioneer, as well as newsworthy reasons for people to visit.
Bruce Poon Tip, founder of G Adventures, says the trends clearly reveal the pandemic has produced a more conscious traveller and have presented the operators with a huge opportunity for change.
“The pandemic has woken travellers up and given them a chance to reflect on how they were travelling before. The data tells us they have become more purposeful and intentional about how and why they are travelling, where they are going, and are recognising the positive impact travel can have on local communities when they make decisions wisely.
Highlighting that, “These trends point towards a seismic shift in travellers’ habits. It only takes a small amount of people to make a huge change and people are finally seeing how smart travel choices can not only make a huge difference to local people, but also deliver a richer travel experience.”
G Adventures’ top 10 predictions for 2022 travel are as follows:
- THE TREND: Community tourism is the solution to responsible travel
According to G Adventures’ latest panel research, a third of UK respondents say they will place more focus on travelling responsibly in 2022. With the increased focus on community and support of locally-owned businesses fostered during the pandemic, it makes sense that this mindset carries over into international travel plans. Travellers are looking for adventures that support community tourism, and trails are a great way for tourists to spread wealth through multiple smaller villages.
- THE TRIP: Highlights of the Trans Bhutan Trail
In April 2022, following two years of extensive restoration, the Kingdom of Bhutan will reopen its historic and sacred Trans Bhutan Trail for the first time in 60 years, supporting remote communities in Bhutan through community tourism. Serendipitously, bookings to Bhutan are up 60 per cent globally for 2022. G Adventures is the first operator to run tours on this ancient trail and a 12-day Active trip travelling from Paro from 01 May, 2022.
- THE TREND: Travellers care most about supporting local people
The most important factor for people when they travel is that their money benefits local people, at 68 per cent for UK respondents. This trend has been intensified by the impact of the pandemic on those countries who rely on tourism for their economic survival, and came in well ahead of other important considerations such as minimising one’s carbon footprint and / or reducing plastics consumption (both at 15 per cent globally).
- THE TRIP: Highlights of Egypt
Egypt’s tourism industry was devastated by the Arab Spring and again by the pandemic, but it was one of the first to reopen to tourism this year with G Adventures’ tours restarting in February, 2021. In 2022, Egypt has increased its share of bookings by 22 per cent globally and with the reopening of the Grand Egyptian Museum, the opening of the Pyramid of Dozer, the reopening of Luxor’s Avenue of Sphinxes, and the release of Kenneth’s Branagh’s rebooted Death on the Nile film, it’ll continue to be firmly in the media spotlight.
- THE TREND: ‘Workations’ increase in popularity
As the world shifted to remote working, companies realised office confines were no longer required to ensure productivity. Previously the domain of the digital nomad, ‘workations’ have hit the mainstream. 24 per cent of UK respondents to G Adventures’ most recent survey say they are able to ‘work from anywhere’ – with that number rising to 46 per cent for those aged 18-34. An increasing number of people plan to combine work with travel in future at 33 per cent, up from 16 per cent in December 2020.
- THE TRIP: Costa Rica: Beaches, Wildlife and Wild Times
Only one of four countries to lift all restrictions for travel according to the UNWTO, Costa Rica has firmly positioned itself as open to travel. Keen to attract young digital nomads, the country passed a bill to allow remote workers and digital nomads to stay for up to one year. It was this trend that led G Adventures to partner with Hostelworld to launch the Roamies programme of tours in late-2021, which are all ideal as a way for digital nomads to take a few days to get to know a destination before settling in at the beach for a few weeks of remote work.
- THE TREND: Hostels will make a big comeback
The need for social connection amongst young travellers is stronger than ever with 64 per cent of UK respondents aged 18-34 saying they were likely to try a hostel experience following the pandemic, and 50 per cent of those expressing that meeting people to socialise at the hostel, and possibly travel with, is the most important factor when selecting a hostel.
- THE TRIP: Yucatan Adventure: Merida, Tulum & Jungle Swims
Mexico is super hot right now and another new ‘Roamies’ trip designed to maximize social connection and build community, both in the handpicked-hostels and on the road, is this new six-day trip travelling from Mérida to Tulum.
- THE TREND: Travellers want to disconnect from their devices
Workationers aside, while travellers want to reconnect with people and places, they are desperate to disconnect from the online world while on holiday. 53 per cent of UK respondents want to take time out from their devices and social media, with 32 per cent saying socialising and meeting new people is their top wellbeing priority when booking their next holiday.
- THE TRIP: Galapagos – Central and East Islands
G Adventures will debut its newbuild boat, Reina Silvia Voyager, in 2022. Accommodating 16 passengers, with two solo cabins, she is purpose-built for comfortable small-group touring. Travellers will also be the first to visit a new G for Good project developed in partnership with Planeterra – Galapagos Coffee in Puerto Ayora – a community-owned organic coffee farm educating visitors about sustainable coffee production while providing income for 59 local families.
- THE TREND: Travellers will have a bit more cash to splash
With staying in spurring a savings boom, 17 per cent of travel-starved UK respondents said they had increased their travel budget for their next international holiday, which means their travel dollars are likely to take them on bigger adventures than they might have thought possible before.
- THE TRIP: National Geographic Journeys with G Adventures – Iconic Japan
Japan was expecting a huge tourist boom as a result of the summer Olympics, and had been heavily spotlighted before COVID closed the country’s borders. Although it remains closed, there is pent up demand, and those with a little extra savings may turn their attention to a dream trip to Japan as restrictions are lifted. National Geographic Journeys with G Adventures ‘Iconic Japan’ trip hits all the highlights in style.
- THE TREND: The staycation is over – travellers want to go further afield
The domestic holiday appeal is wearing off as the pandemic rolls on. Only 18 per cent of respondents said they would prefer to stay closer to home as opposed to heading further afield on their next international holiday, with close to a third – 30 percent – saying they were less likely to take a ‘staycation’ in 2022.
- THE TRIP: Highlights of Uzbekistan
Uzbekistan was a rising star pre-pandemic, and looking ahead to 2022 travel, with the trend for more remote destinations, the country has increased its share of sales by 24 per cent. 2021 marked Uzbekistan’s 30th anniversary of independence from the Soviet Union, and a new airport opened in Samarkand. 2022 will also see the opening of the Silk Road Samarkand Complex which will host the inaugural Silk Road Literary Festival, bringing even more attention to this lesser-visited nation.
- THE TREND: Lockdown life has led to a desire to be more active
69 per cent of those surveyed in the UK want to be physically active on their next holiday and with 60 per cent of travellers polled saying their physical and mental wellbeing is a top consideration when booking a holiday, taking a hike never sounded more appealing.
- THE TRIP: Zion to San Francisco Adventure
The United States increased its share of bookings for 2022 by 58 per cent when compared to pre-pandemic booking levels. This led G Adventures to launch a new programme of ‘United States of Adventures’ trips that are perfectly positioned to cater to active travellers looking to exert a little more energy on their next holiday.
- THE TREND: Travellers are prioritising their wellbeing and mental health
With an overwhelming 94 per cent of UK travellers saying travel is important to their wellbeing and mental health, travellers are also looking to take their next holiday in a way that not only helps them to reconnect, but optimizes travel as a means of revitalization, too.
- THE TRIP: Wellness Bali
Indonesia has been dormant for the duration of the pandemic so there will be a tonne of pent up demand when it reopens. What better way to experience it than with this Wellness trip full of rest, relaxation and revitalization moments, including an organic cooking class and healing ceremony in Tabanan?
- THE TREND: Revenge travel is out, reconnection travel is in
Consumers are hungry for new experiences and connections. Although the term ‘revenge travel’ – the urge to travel to make up for lost time in lockdown – gained popularity over the course of the pandemic, reconnection travel is the top reason for Uk based travellers at 45 per cent, with revenge travel – booking a trip to make up for lost time – coming in at just 15 per cent.
- THE TRIP: Trekking Eastern Iceland
A high pandemic performer, Iceland’s bookings are up 317 per cent globally for 2022, and what better way to experience it than with this Active trip which enables travellers to connect with the local community on hikes, walks and visits to local businesses. The owner of the guest house leads this trip so it really is all about reconnecting with the planet and its people.
For more information on G Adventures and the offers available , please visit www.gadventures.com.
