Fiji, situated in the heart of the South Pacific, comprising 333 beautiful islands, inviting turquoise waters, and known for its warm hospitality, has seen increased interest from UK and global tourists for the first quarter of the year, with UK visitor numbers* rising by 20% in February 2024 versus 2023 and up 14.7% in the first quarter of the year (vs 2023) for British arrivals.
Global visitation has also exceeded pre-pandemic levels, with February 2024 arrivals 15.8% higher (54,732 visitors) than in February 2020.
Tourism Fiji’s Regional Director UK & Europe Jane West comments, “We are delighted to see our numbers exceeding pre-pandemic levels and are thankful to our trade partners in contributing to the UK traveller’s interest in Fiji. Renewed airlift via Japan and Hong Kong, as well as a new connection via Vancouver has boosted these numbers and given travellers increased options for contrasting twin-centre holidays. We have also seen Fiji as the backdrop to many popular TV series over the past year, including Married at First Sight Australia and Love Island, offering viewers a taste of the paradise and warm hospitality Fiji has to offer visitors. We are excited to see a wide range of new accommodation options come to Fiji, as well as enhancements to some of the long-standing popular resorts across the destination.”
To meet this increased demand, Fiji has a host of new accommodations and experiences for 2024 throughout the popular archipelago, catering to a wide range of budgets and tastes, alongside renovations, enhancements and developments in the pipeline that will further elevate this enticing destination.
New openings for 2023/2024 include Waya Island Resort, a 17 bure adults-only property situated in the Mamanuca Islands and 324 room Crowne Plaza Fiji Nadi Bay Resort & Spa opened its doors on 1 February 2024 following a multi-million-dollar overhaul (previously Pullman Nadi Bay). On water, Captain Cook Cruises Fiji’s new small ship luxury expeditions onboard the high-end ship MS Caledonian Sky take travellers to corners of the Pacific not accessible by larger ships and floating platform Cloud 9 has launched an exciting private island-hopping adventure for 2024, exploring the crystal clear Mamanuca Islands.
In response to the surge of multigenerational travel, Vomo Island Resort has revealed two brand new two-bedroom beachfront pool villas in time for the 2024 summer holidays and for families, OUTRIGGER Fiji Beach Resort has introduced the OUTRIGGER Adventure Park, offering paintball, a golf driving range, archery, and more.
Extensive refurbishments have taken place at a host of five-star resorts including, Yasawa Island Resort & Spa, Fiji, who recently announced the completion of a million-dollar renovation, as well as Royal Davui Island Resort with its phased renovations while still in operation and five-star Westin Denarau Island Resort & Spa scheduled for completion in 2024. Future luxury additions underway include Vatu Talei and Radisson Blu Naisoso, expected to open in 2026, as well as a 100% solar powered island resort with zero-emission yachting off Taveuni by Silent Yachts.
