Etihad Expands Green Loyalty Offering With Corporate Programme

The programme allows organisations to offset corporate travel, invest in Sustainable Aviation Fuels and promote sustainable activities

Corporate Conscious Choices by Etihad recognises and rewards corporates and their employees with a series of cohesive sustainability initiatives, providing corporate partners a competitive edge through sustainability

The programme allows organisations to offset corporate travel, invest in Sustainable Aviation Fuels and promote sustainable activities such as carbon offsetting, sustainable aviation fuel (SAF) investments and green surcharge fares.

Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “It’s a social responsibility, as the influence organisations have on society as leaders, helping consumers make sustainable choices in their everyday lives.

CWT, one of the largest business travel management companies globally have partnered with Etihad to launch the programme; and Accenture.

Patrick Andersen, Chief Commercial Officer, CWT, said: “Our initial offsetting partnership with Etihad is the latest in our range of such groundbreaking initiatives.”

Accenture is committed to net-zero emissions by 2025 and is working with clients and partners worldwide to achieve their sustainability ambitions. Accenture is also creating new travel guidelines and tools for their people, enabling them to make responsible and climate-smart travel decisions and are happy to partner with Etihad in implementing this pioneering sustainable travel initiative.

SAF Investment: Sustainable aviation fuel is potentially one of the key components to a sustainable future of air travel, with the potential to reduce up to 80% of net carbon emissions  throughout its full-cycle from production to utilisation. Through Corporate Conscious Choices, corporate partners will have the ability to bulk buy Sustainable Aviation Fuel with Etihad, which will be fully accredited and can be used to offset against the company Scope 3 emission requirement.

With governmental pressure for corporates to demonstrate and uphold ESG standards, integrating offset schemes within corporates may raise these corporates scores in ESG indices, and Etihad will also work with partners on other ESG initiatives. 

Corporate Conscious Choices follows the launch of the Etihad Guest Green Loyalty programme, Conscious Choices and rounds out Etihad’s customer sustainability offering to facilitate and incentivise sustainable travel and lifestyle choices.

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