EasyJet has launched ‘Holidoorways’, a social-first campaign featuring five different Augmented Reality filters which aim to immerse people in the natural beauty and history of Santorini, Venice, Zante, Nice and The Algarve.
The AR filters offer an innovative way to transport users to five destination from the comfort of their own home.
The Holidoorways AR portal experience encourages interaction and escapism.
Thomas Haagensen, Group Markets & Marketing Director, easyJet, said: “We are thrilled to launch our new Holidoorways AR filters. We know our customers want to travel to more destinations as soon as possible. We wanted to bring some of our favourite holiday locations into people’s homes to enjoy a glimpse of the places they can’t wait to return to.”
