easyJet has announced the launch of a brand-new Korean beauty box, now available onboard, becoming the first airline in the UK and Europe to offer a bespoke, multi-brand K‑beauty product created exclusively for its customers.
Developed in partnership with Luneia Brands and now available on easyJet flights, the set offers a complete six-step routine. The bespoke box includes a range of products from leading Korean brands including Beauty of Joseon, Skin1004, Thank you Farmer and Axis-Y , all cased in a waterproof cosmetics bag.
With a retail value of £76, the beauty box is available onboard for £44.
Russell Braterman, Inflight Retail Director at easyJet, said:
“We’re always looking for new ways to enhance our onboard experience and bring customers the latest trends in a way that’s exciting and accessible. K‑beauty is one of the fastest-growing movements in beauty right now, and we’ve already seen fantastic demand from customers through products like the Biodance Bio‑Collagen Real Deep Mask.
“The launch of our exclusive K‑beauty box builds on that success, giving customers the chance to experience a complete routine from some of the most talked-about brands in one convenient, great-value set that’s only available on easyJet.”
