Seven tourism businesses from across Northern Ireland and the island of Ireland joined Tourism Ireland at the Classic Motor Show at the NEC in Birmingham.
The Classic Motor Show is an annual event which takes place over three days and attracts around 60,000 people, offering an excellent platform to spread the world about car touring holidays around the island of Ireland among GB car enthusiasts – and prospective holidaymakers.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “The Classic Motor Show was an excellent opportunity to highlight our superb driving routes, including the Causeway Coastal Route, Wild Atlantic Way and Ireland’s Ancient East. As we restart tourism from overseas, Tourism Ireland is encouraging GB travellers to come and discover Northern Ireland and the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. Our message is we cannot wait to welcome back GB visitors for a fantastic driving holiday experience.”
