Disney has settled a $5 million lawsuit which claimed it used deceptive practices against premium annual pass holders.
The suit accused Disney of misleading Dream Key pass holders into thinking they would get unlimited access to parks when that wasn’t the case.
Plaintiff Jenale Nielsen bought a $1,399 Dream Key pass which she said advertised ‘no blackout dates’ for visits to Disneyland.
The pass requires reservations and Neilson said many dates she tried to book were blocked.
The suit claimed: “Ms. Nielsen thought it unlikely that all tickets and/or reservations for both Disneyland and California Adventure had already been sold out for seventeen of the 30 calendar days in November 2021.”
Nielsen checked and found the park was open for for single- and multiple-day tickets.
The complaint surmised Disney was restricting yearly passes to maximize revenue from day passes.
That ‘directly contradicts Disney’s advertised promise.’
The company has now made a preliminary settlement.
