Dermot’s Taste of Ireland, a new series fronted by TV and radio presenter Dermot O’Leary, will be seen by millions of people across GB when it airs on ITV1 and on the streaming service ITVX later this year.
Filming for the five-part series is taking place this week in Belfast and is supported by Tourism Ireland.
The series will follow Dermot as he tours, tastes and bakes his way around Belfast, Kinsale, Cork city, Wexford and Dublin, meeting with local food producers, chefs and restaurateurs along the way.
Judith Cassidy, Tourism Ireland’s Deputy Head of GB, said: “Tourism Ireland was delighted to support the production of this new five-part series, Dermot’s Taste of Ireland. With millions of people across GB set to tune into the series later this year on ITV1 and on the streaming service ITVX, it’s a great way to shine a spotlight on Northern Ireland – showcasing our delicious local produce, wonderful culinary offering and beautiful landscapes.
“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of promotional activity, to encourage travellers in GB, and elsewhere around the world, to put Northern Ireland and the island of Ireland on their holiday wish-list.”
