The Croatian National Tourist Board made a flying start to the World Travel Market (WTM) taking place from 4-6 November, the largest in event’s 45-year history.
Promotional efforts at the checkered and visually impactful Croatian stand were spearheaded by the Minister of Tourism and Sport, Tonči Glavina, the Croatian National Tourist Board’s Director, Kristjan Staničić, Director of the Croatian National Tourist Board’s office in London, Bisera Fabrio, alongside 27 co-exhibitors.
In an official announcement, the Jet2 Group, and Jet2Holidays, confirmed a major Cooperation Agreement with the Croatian National Tourist Board, solidified by the 825,000 arrivals and 4.1 million overnight stays to Croatia from the UK market, up 1% and 2% year-on-year in the first 10 months.
“We have generated an increase in arrivals and overnight stays from the British market, confirming that Croatia is bolstering its position among the most desirable Mediterranean destinations for British travellers”, said Staničić.
Staničić continued, “On the occasion of our participation at WTM, we took an opportunity to sign a valuable Cooperation Agreement with the Jet2 Group, which makes an outstanding contribution to the accessibility and promotion of Croatian destinations. In this year’s summer flight schedule, eight British cities were connected to Croatia via Jet2 flights, with a total of 16 routes. Such partnerships, along with ongoing marketing activities and a focus on high-quality offerings, further reinforce Croatia’s position as an attractive and well-connected destination.”
