China Moves Forward with Domestic Cruise Brand

China is moving forward with its first luxury domestic cruise line in partnership with Viking Cruises

Viking Cruises has signed a partnership agreement to create a domestic cruise brand in China.

Following the signing of a memorandum of understanding last year with China Merchants Shekou, the two parties will now set up a joint venture and aim to begin domestic itineraries in 2021.

The business will operate a fleet of China-flagged ships offering cruises to coastal cities across China.

Viking Sun will be the first ship in the joint venture.

Torstein Hagen, Chairman of Viking Cruises said: “The China coastal cruising products that we are developing will bring a new travel experience to the China market.”

Viking has been sailing to China since the early 2000’s and opened an office in the country in 2016.