Azamara has unveiled its latest creative campaign, Change the Way You Sea, aimed to visually capture the unique sights and experiences from a Azamara voyage. Through this new multi-platform campaign, Azamara highlights its one-of-a-kind cruising experience.
Azamara’s fleet of four intimate-style ships allows travellers to access marquee ports across the world, and to dock in smaller ports to explore these hidden gem destinations. Change the Way You Sea encourages guests to take the ports less travelled, and to dive deeper into each destination. By offering its country intensive itineraries, immersive land programs and more overnights in each destination, Azamara gives travellers the opportunity to connect with the local culture and change their perspective on how they view the world.
“We understand our guests are looking for new experiences at a more relaxed pace, and to make memorable connections with the destination and its locals,” says Carol Cabezas, President of Azamara. “At Azamara, our thoughtfully crafted itineraries offer those explorers the time to immerse themselves into the culture and discover each destination by day and night for an enriching and fulfilling cruise experience. Our latest campaign really brings Azamara’s objective to life.”
Azamara’s new positioning is the latest chapter in the line’s journey as an independent cruise company. Along with a brand-new office in Miami’s Coconut Grove neighbourhood, the new multi-platform campaign – which will reach audiences via print, digital, social media, and streaming TV – offers a fresh start for the line and its newest ship launching this spring, Azamara Onward®, while remaining true to Azamara’s core foundation of Destination Immersion experiences.
