The campaign was born in partnership with the Red Shoe Movement in support of its Gender Equality Global Initiative.
A special bell ringing ceremony will be hosted by Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises, on Celebrity Summit, with the ship’s executive team and the Founder and CEO of the Red Shoe Movement, Mariela Dabbah. Each Celebrity Cruises ship and the global offices will then follow with their own ceremony.
“On International Women’s Day, millions of people around the world will celebrate the accomplishments of women, and the men who support their efforts,” said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. “I’m proud to stand with the Red Shoe Movement as gender equality is an ongoing commitment for all of us at Celebrity Cruises.”
Lutoff-Perlo added: “Women are breaking glass ceilings in every country and industry – and there are many, many success stories for gender parity. Yet we have to push for even more progress, and it takes all of us working together to show the power of unity to the world.”
Mariela Dabbah, Founder and CEO of the Red Shoe Movement, said: “I am proud for Red Shoe Movement, whose mission is to accelerate the representation of women at the top, to partner with Celebrity Cruises to ‘Ring the Bell on the 7 Seas’, especially as Lisa Lutoff-Perlo is a CEO who backs up her words with actions in everything she does. The thousands of crew members and guests around the world on a Celebrity Cruises ship, or in any of their global offices, will unite to take a stand on gender equality. This is a historic moment in this industry and for women worldwide.”
