Celebrity Cruises President and CEO Lisa Lutoff-Perlo has unveiled the company’s third ship in the company’s industry-transforming “new luxury” Edge Series – Celebrity BeyondSM. Designed to give guests endless opportunities to disconnect from the world – while simultaneously reconnecting with the world that surrounds them – Celebrity Beyond goes further than imagined possible for a cruise ship, creating a new world of wonder and luxury.
The launch also signifies an exciting opportunity and strong vote of confidence in the UK as Celebrity Beyond will depart on her maiden voyage from Southampton, on a 10-night Western Europe cruise visiting Bordeaux, France; Lisbon, Portugal; and Seville, Malaga, Palma de Mallorca and Barcelona, Spain. She will then offer a variety of Mediterranean journeys including nine-night Italian Riviera and France itineraries and 10-night Greek Isles itineraries until early October, when she heads to the Caribbean.
Inspired by a vision to take the cruise industry into the next era of luxury, Lutoff-Perlo assembled a dream team of modern lifestyle icons to bring to life extraordinary experiences that allow guests to connect with each other, the sea, and their journey. Celebrity Beyond showcases the design talents of multi-award-winning British designer Kelly Hoppen CBE; celebrated American designer Nate Berkus; and lauded Paris-based design firm Jouin Manku; the innovation of British architect Tom Wright; and the culinary gifts of Michelin-starred chef and restaurateur Daniel Boulud. The ship will also feature experiences and products from goop CEO and founder Gwyneth Paltrow, the brand’s new Well-Being Advisor.
Redefining luxury again, Celebrity Beyond builds on the features and design of its award-winning predecessors Celebrity Edge (2018) and Celebrity Apex (2020) by creating innovative spaces that set the brand apart from others in the industry. Every element of Celebrity Beyond’s look and feel has been carefully curated with re-imagined spaces and more luxurious versions of the brand’s most popular signature spaces.
“Celebrity Cruises has always been an innovator at sea, and now we have challenged the status quo with a vessel that goes beyond expectations, beyond imagination,” said Lutoff-Perlo. “Celebrity Beyond shatters any and every preconceived notion of the cruising experience. This exquisite ship offers a journey at the intersection of elegance and approachability filled with what’s important to our guests today: forward-thinking design, culinary excellence, unparalleled well-being and incomparable service.
“With Celebrity Beyond, we saw an opportunity to take the extraordinary features of Celebrity Edge – like the focus on the connection with the ocean and the grand spaces – and really amplify them,” said Richard Fain, Chairman of Royal Caribbean Group, parent company of Celebrity Cruises. “We focused on providing more openness, height and spaciousness throughout the ship’s most popular spaces. The end result is a next generation ship that embodies the intersection of architecture and design.”
