Stena Line collaborated with Mercy Ships, the humanitarian non-governmental organisation (NGO) which seeks to deliver free, world-class health care to people in need in the developing world.
A key part of Stena Line’s collaboration was a group-wide Coffee Campaign to support the Mercy Ships charity during which Stena Line customers where given the opportunity to choose to buy coffee or tea in a special Mercy Ships mug with 20p being donated directly to Mercy Ships.
During the two-month campaign, well over 55 000 cups of coffee were sold across Stena Line’s European route network with over half of the sales coming from its Irish Sea North region which includes its Belfast to Cairnryan, Liverpool and Heysham routes.
Orla Noonan, Stena Line’s Travel Commercial Manager (Irish Sea North) said: “We are absolutely delighted that our local routes have made such a positive contribution to this very worthwhile cause. Our staff and customers really engaged with this campaign and to be able to account for over half of our total European sales locally is a very impressive performance from our regional team. We’re very proud of our contribution in helping to be awarded such a prestigious international accolade.”
She added: “The funds raised have already been able to provide the resources to cover 50 life-changing surgeries for people with debilitating conditions such as cleft palates. Finally, I would like to thank all of our customers who generously supported this important project and expressed such an interest in the great work undertaken by the Mercy Ships charity.”
The humanitarian NGO Mercy Ships organisation and Stena Line went into partnership last February with the aim of raising awareness about the charity, promote volunteering and charitable giving both within Stena Line itself as well as amongst its customers and partners.