Barbados Cares: New Initiative Brings Sunshine to Frontline Heroes

Barbados, the UK's number one Caribbean holiday destination has launched the 'Barbados Cares' NHS initiative

Barbados is bringing a little piece of Caribbean sunshine into the lives of Britain’s NHS frontline heroes, by rewarding their tireless efforts to protect lives across England, Scotland, Wales and Northern Ireland.

With long established connections to the UK, Barbados is inviting members of the public to nominate their NHS heroes, and share their stories, in order to win an incredible holiday to the idyllic island, when travel resumes.

Twenty NHS healthcare workers, and their guests, will be chosen to enjoy a truly memorable, seven-night trip to the island, as part of the Barbados Cares campaign.

Winners will be given the chance to experience this uniquely special island and all it has to offer, when they are selected by a panel of judges comprising, H.E. Milton Inniss, Barbados High Commissioner to London; world-renowned DJ Carl Cox; Michelin Star Chef Tom Aikens; Chairperson of WPP and GroupM CEO Karen Blackett, OBE; Smooth Radio’s Angie Greaves; Sue Springer Director for Corporate and Government Relations; and actor David Harewood, MBE, who all share a love and affinity for the island.

“We are delighted to be able to celebrate the invaluable work of these everyday heroes in Britain,” said Cheryl Carter, Director, UK of the Barbados Tourism Marketing Inc. “Our countries are inextricably linked, historically and culturally, and we have been extremely moved by the work that the NHS and its extraordinary professionals are doing at this difficult time. We want to create a platform where their amazing stories can be told and, their efforts commended, as they continue to inspire us every day,” she added.

Shining a Light on NHS Heroes: How to get involved

From today (May 7, 2020), Barbados invites friends and family to nominate brave and selfless heroes of the NHS and share their inspiring stories by creating an image or video post on Facebook, Instagram or Twitter outlining why they deserve a holiday. Photos and videos should feature the hand heart gesture as a symbol of love for the NHS and their chosen nominee, and use the hashtag #BarbadosCares in order to be submitted. Nominations are then finalised by visiting www.BarbadosCares.com and completing the short form including a link to the post.

Entries are open until 11:59 on 31st May, after which the panel of judges, will review all submissions. The 20 winners will be announced on 15th June and will be agreed based on the most heart-warming stories that best show commitment, dedication and resilience. No story is too small and no kind act too trivial – Barbados would like to hear all nominations so that they can truly celebrate and reward such super-human efforts.

“Barbados is thrilled to be able to recognise those who have put themselves at risk to care for others. We urge all members of the public to nominate their individual heroes,” Carter stated.

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