The Balearic Islands Tourism Board has revealed its latest tourism statistics which make for an interesting read.
91,731 Brits flocked to the Archipelago in July 2021- Thats an 929% increase compared to the previous month!
The United Kingdom also retained its crown in terms of market share with the country demonstrating the largest inbound market to the islands of Menorca and Ibiza which seen 35,691 and 75,336 arrivals through their airports.
Over the same month, Palma also recorded an increase in UK arrivals with 178,807 passengers crossing its boarders in comparison to 18,021 in the previous month.
The Minister of Tourism for the Balearic Islands Iago Negueruela, said:
“Tourism is bouncing back in the Balearic Islands. July 2021 arrival figures are encouraging, and we believe that August statistics will also show a positive upturn. This is thanks in part to the swift reaction of the airlines that increased their capacity to the archipelago as soon as the islands were added to the UK’s green travel list and then committing to maintaining these connections. Additionally, we are very grateful of the support of both the UK and local travel industries who have helped stimulate the market after such a long lockdown period. As well as our sun and beach product, which is of course an important segment, we are also focusing our efforts on other key strategic products such as gastronomy, sports and health & wellbeing to showcase the diversity and quality of our tourism proposition in the autumn months. We have confidence in our loyal British visitors and a speedy tourism recovery”.