TUI UK has today added a further 1,000 hotels on sale for summer 2025, to aid the trend for flexible durations. The company are seeing alternative durations, outside the typical seven, ten and fourteen-night break, grow in popularity. Nine-night stays are the top selling holiday length for this summer, but the biggest increases year on year are eight-night stays, which are up +231% and 12-nights which are up +294%. Five-night stays are up nearly +30% and six-night stays up +188% vs last year.
The additional hotels are on sale across five, six, eight, nine and twelve nights, as the company have seen a +61% increase year on year, driven mostly by family bookings where “alternative” durations are up +123%. Enabled by TUI Airways and partner-airlines from over 20 regional airports across the UK, the holiday provider is providing more flexibility than ever before.
Phill Iveson, Commercial Director TUI UK & Ireland commented: “The increase in alternative durations speaks to the continued demand we are seeing for flexibility and choice in travel. People want travel options that work for their unique lives, and we continuously look at how they want to holiday. Offering varied durations is just one part of that. At TUI we provide ultimate flexibility offering unrivalled regional flying from over 20 airports around the UK, a range of flying options with different airline partners and we work closely with hoteliers to provide varied duration options.
“The additional hotels on sale for next summer are testament to the positive bookings we’ve seen across seasons. Appetite to travel is stronger than ever and we know that popular Mediterranean destinations like Turkey, Greece and Spain continue to be a hit with UK holidaymakers.”
The additional hotels are also offering free kids’ places catering to the family market and increased demand. Demand for free kids’ places are up for summer 2024 by 11% vs last year.
