The FlyVe website, launched by The Vegan Society and Humane Society International, provides consumers with the first ever online rating system for vegan inflight meals.
Currently, the default meal options provided by most airlines are dominated by meat, dairy and eggs, meaning that passengers have to proactively request a vegan meal in advance.
The campaign encourages airlines to offer vegan meals as one of the default options on their in-flight menus and to improve their quality in both taste and nutrition.
Elena Orde, Senior Campaigns Officer at The Vegan Society, said: “Adding vegan options to every standard in-flight menu would mean that all passengers can opt for a more environmentally-friendly meal.
“It would be fantastic to see airlines really embrace the variety and creativity that is possible with vegan food, and to create options which are suitable for vegans but appeal to everyone.
“We have launched FlyVe to allow us to see which airlines are flying ahead of the curve, and which could do with some extra support when it comes to embracing plant-based options. We encourage any airline to get in touch for advice and training.”
Flying has a notorious reputation for producing high greenhouse gas emissions and providing vegan options can be a way of offsetting this environmental impact.
Animal agriculture produces around a fifth of all man-made greenhouse gas emissions and meat, egg and dairy production is a bigger contributor to global warming than all forms of transportation combined, including aviation.
Airlines serve an estimated one billion inflight meals every year, so actively encouraging passengers to choose plant-based options could help reduce the industry’s carbon emissions.
Oxford University scientists recently confirmed that eating a vegan diet is the single most effective thing an individual can do to help climate change.
Charlie Huson, Forward Food Programme Manager at Humane Society International UK, said: “In an era of climate crisis, we all need to be making more planet-friendly lifestyle choices.
“Reducing how often we fly is of course key, but so too is making sure that when we do fly we’re not further increasing our carbon footprint with our food choices.
“Despite the compelling need for change, the ubiquitous ‘chicken or beef’ remains the unimaginative default choice on most airlines.
“If everyone flying out of Heathrow in just one day chose a vegan meal it could save around 33,592 tonnes of CO2, the equivalent of driving 112,695,851 miles in an average UK petrol car.”
Offering vegan options is inclusive of all dietary requirements as such food can also be eaten by vegetarians, people with dietary intolerances, followers of certain religions and those who simply fancy trying something different.
FlyVe is part of the Vegan on the Go campaign that aims to bring attention to the importance of catering for vegans, and to highlight the many benefits of ensuring plant-based options are included on standard menus.
The Forward Food program provides vegan training to large catering companies and universities dishing up millions of meals every daily and would welcome the chance to similarly help airlines.
Both initiatives follow reports from vegan customers who weren’t catered for by airlines for hours at a time, including a passenger on a seven-hour transatlantic flight stuck on-board with just “crisps and nuts” despite ordering a vegan meal.
The Vegan Society found that the number of vegans in Great Britain has quadrupled in the past four years alone, with over 600,000 vegans currently living in England, Scotland and Wales.
Passengers can rate their vegan inflight meals at flyvegan.org now.