Air Canada has announced that it will now be serving free beer, wine and snacks to economy passengers on every flight across its network.
Previously, the Montreal-based carrier only served free alcohol and food to economy passengers on long-haul flights.
With this change, Air Canada has now become the only North American airline offering free alcohol in economy class on all routes.
Air Canada believes that complimentary refreshments have a huge effect on customer satisfaction.
Scott O’Leary, Vice President of Loyalty and Product at Air Canada, told Reuters that waiving charges for beer and wine is more affordable than cutting baggage fees, and that “food and beverage tend to have a disproportionate impact on customer satisfaction.”
“As part of our commitment to elevating the onboard experience, we’re delighted to introduce even more exciting new options to our menus,” O’Leary continued.
“These upgrades offer something for everyone and proudly showcase Canadian brands so that our customers can sit back, relax and kick-start their travels no matter where they’re going.”
Meanwhile, Air Canada’s new menu also includes Heineken 0.0, making Air Canada the only North American carrier to serve a non-alcoholic beer inflight, and complimentary MadeGood Mornings Cinnamon Bun Soft Baked Oat Bars on morning flights before 10am, served alongside Twigz Craft Pretzels and Leclerc’s Celebration Cookies.
