The popular biannual programme, now in its ninth year, will run from January 21 through February 10, 2019, offering visitors and New Yorkers the opportunity to purchase 2-for-1 tickets to 24 acclaimed Broadway shows.
Of the productions, 11 are new programme participants, including: Tony Award® –Winning Best Musical The Book of Mormon; critically acclaimed drama The Ferryman; modern, LGBTQ+ comedy The Prom; and star-studded production True West, among other highly sought-after shows.
“Broadway is synonymous with New York City and NYC Broadway Week is the perfect way to discover and experience the world’s best theatre at an extraordinary value,” said Fred Dixon, president and CEO of NYC & Company.
A total of 24 shows are participating in the NYC Broadway Week Winter 2019 including such all time favourites as The Lion King, Chicago The Musical, My Fair Lady and Phantom of the Opera.
“We are so proud to again partner with NYC & Company for NYC Broadway Week, which is such a celebrated programme,” said Charlotte St Martin, President of The Broadway League. “With nearly three weeks of 2-for-1 tickets and a wide variety of productions including family friendly shows, creative revivals and exciting new works, it’s a great time to go to the theatre.”
Since its launch in January 2011, NYC Broadway Week has cumulatively sold more than 1,225,000 tickets, generating nearly $84 million in revenue for Broadway.
Tickets for NYC Broadway Week can be purchased now at nycgo.com/broadwayweek.
Last month, NYC & Company announced the alignment of three signature programmes with a new initiative, NYC Winter Outing.
From January 21 through February 10, NYC Broadway Week, NYC Restaurant Week (concludes February 8), and NYC Must-See Week will create an irresistible draw for domestic and international travellers as well as NYC residents looking to experience a curated selection of the best of New York City entertainment, dining and activities on a dime.