TRADE ONLY – Submit Your Entry for Best Use of Social Media by Travel Agent 2026

New for 2026, this award recognises excellence in social media by Travel Agents who are successfully using social platforms to grow their online presence, engage audiences, strengthen brand awareness and deliver measurable business impact between November 2025- September 2026.

Applications are invited from-

• Retail Travel Agencies (Individual Stores Only)
• Non-Retail Travel Agents

Judging Criteria

Our panel of professional judges is made up of digital marketing experts and they will be looking for evidence of the following:

• Creativity & Originality

The applicant should demonstrate creative and original use of social media content to engage and inspire audiences.

This may include:

• Innovative campaign concepts
• Authentic storytelling
• Creative use of trends and platform features like reels, carousels etc.
• Strong visual identity and brand personality
• Original ideas that reflect the business and customer experience

Judges will favour authentic, engaging and original content that clearly reflects the personality, expertise and values of the business.

• Audience Engagement

Applicants should demonstrate strong audience engagement and meaningful interaction across their social media platforms.

This may include evidence of:

• Likes, views, comments, shares, reposts and saves
• Audience interaction and community management
• Growth in followers or audience reach (between November 2025- September 2026)
• Website traffic or click-throughs from social media
• Enquiries, leads or bookings generated through campaigns
• Customer conversations and relationship building

Applications should include supporting analytics and performance data to demonstrate audience engagement and growth between November 2026- September 2026.

• Effective Use of Social Media Platforms & Video Content

Applicants must demonstrate a strong understanding of how to use different social media

platforms effectively, while adapting content to suit each platform’s audience and style.

Successful applications will showcase:

• Platform-specific content strategies
• Effective use of video-led activity (reels, stories, TikTok)
• Use of trends, audio and engaging creative formats
• Content designed to inspire, educate or convert audiences

Judges will be looking for strategic use of content that enhances audience engagement.

• Content Quality & Brand Representation

Applicants should demonstrate content creation that reflects positively on the business.

This may include:

• Photography and videography
• Graphic design and written content
• Consistent branding and messaging
• Clear and recognisable brand identity

Content should reflect the quality, and customer experience of the business.

Applications must come supported with the following evidence-

• Brief introductory paragraph max. 300 words
• Up to 1000 words to describe your creative content, audience engagement and use of social media platforms. Describing how social media has contributed to the growth of your business, clients or engagement.
• Links or screenshots to submitted content (Tik Toks, Reels, Posts)
• Engagement Data – Total metrics such as likes, comments, shares, saves for submitted posts (screenshots from Meta are acceptable, aligning with stats mentioned above).
• Client testimonials to show the impact of social media presence
• Max file size of 3GB per application

Submit your entry below ( if files are too big, please send directly to socialmedia@nitravelnews.com with full name in subject title)