WHY PALMA IS THE TOP LUXURY CITY BREAK DESTINATION FOR 2024

The cosmopolitan capital city of the Balearic Islands makes the perfect luxury European city escape. Fine dining experiences, picturesque rooftops, boutique hotels and designer shopping make Palma a must-book destination for discerning travellers in 2024

The cosmopolitan capital city of the Balearic Islands makes the perfect luxury European city escape. Fine dining experiences, picturesque rooftops, boutique hotels and designer shopping make Palma a must-book destination for discerning travellers in 2024.

As the Spanish city with the highest concentration of boutique hotels in its historical centre, Palma welcomed the stylish Nobis Hotel Palma in Summer 2023 to add to its luxury offering. This minimalist Scandinavian hotel is set within a carefully restored 12th century Arabic palace. It brings together Scandinavian design with local artisan décor to create a sharp contrast between old and new. The historical building houses 37 rooms and suites, a spa, an in-house restaurant and bar, and a sun terrace, offering a relaxed interpretation of five-star contemporary luxury.

Stylish visitors are often drawn to Purobeach Palma for morning yoga sessions and breakfast in sleek white surroundings beside the ocean. After a wander around charming cobbled streets and esteemed art galleries in the historic city centre, shopaholics ought to head straight for the tree-lined Passeig des Born avenue and Avenida de Jaume III – both hotspots for designer shopping. High end local boutiques meet Spanish designer labels and international luxury brands including Louis Vuitton, Mulberry, and Balearic favourite Loewe.

At dinnertime visitors are spoilt for choice, as Palma boasts a plethora of high end restaurants. Standout international eateries include Marc Fosh for Michelin starred dining, De Tokio a Lima for Japanese-Peruvian fusion cuisine and Izakaya for sushi in the trendy Santa Catalina district. Afterwards, the likes of Nivia Born Boutique HotelHotel Sant Francesc and Nakar Hotel shake up cocktails on their chic rooftops with picturesque views over the city or the ocean.

Those seeking VIP nightlife should head to Lío Mallorca, a new venue on Palma’s iconic Paseo Marítimo which has brought the iconic Pacha Group’s glamorous cabaret and club experience to Palma’s seafront. Michelin Green starred Mallorcan chef Andreu Genestra heads up the kitchen, using local ingredients to curate an impressive Mediterranean menu that awakens the senses alongside the musical spectacle.

June 2024 is a particularly exciting time for tennis fans to visit Palma, as the 2024 Mallorca Championships will be held at the Mallorca Country Club from 22-29 June. The VIP area will combine exceptional tennis matches with an exclusive atmosphere and top gastronomy, and will even give VIP attendees the opportunity to meet and greet the top players.

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