Known as the “Pink City”, or “La Ville Rose” in French, Toulouse is home to striking pink buildings which gained their Living Coral hue due to iron being present in the clay deposits used to build them. Not only does this make Toulouse a great place to see the Pantone Colour of the Year, but you will be guaranteed some enviable Instagram photos too.
Toulouse has plenty to offer those who visit, including gorgeous churches, pretty squares, fascinating museums, friendly locals, and nice weather for much of the year. Toulouse will also appeal to foodies as the city is famed for its delicious cuisine including the hearty cassoulet made with meat and beans, confit de canard (duck), and the city’s very own sausage, “saucisse de Toulouse”. Not to mention a whole host of Michelin-starred restaurants and the No. 5 Wine Bar, voted ‘best wine bar in the world’ in the World’s Best Wine Lists.
A lively and bustling city in south-west France, Toulouse has its proximity to Spain to thank for its love of a party. From the end of the day to the rugby weekends, the terraces are always filled with an ambiance of conviviality, embodying Living Coral’s energetic qualities.
Each year, Pantone carefully selects a different hue after thoughtful consideration and trend analysis. 2019’s colour, PANTONE 16-1546 Living Coral, was chosen in reaction to our need for “authentic and immersive experiences” due to the omnipresence of digital technology and social media. Pantone describes the hue as “sociable and spirited” and says it “welcomes and encourages light-hearted activity”, symbolising our innate need for “optimism and joyful pursuits” and embodying our “desire for playful expression”.