3 February 2026
From bespoke tasting experiences to sight seeing, discover the destinations and trends leading city travel in 2026
The “Foodie Five”: 2026’s Must-Taste Cities
- Rome: The eternal city remains the undisputed king of flavour. The 2026 Edge: Roman cuisine (and Italian cuisine as a whole) has officially been inscribed as a UNESCO Intangible Cultural Heritage. When you book a Roman food tour this year, you aren’t just eating, but experiencing a globally protected cultural ritual.
- Paris: The city of lights is seeing a 12% surge in food interest. From the buttery croissants of the Marais to modern “bistronomy” (the delicious and affordable combination of ‘bistro’ and ‘gastronomy’), Paris continues to reinvent its classic appeal.
- Madrid: Madrid saw a staggering 22.9% increase in food tour bookings. The capital’s tapas scene is more electric than ever. With Spanish classics like hand-sliced ham and incredible freshly baked chorizo rolls, it’s hard to see why.
- Barcelona: Catalan flavours remain a staple for travellers seeking that perfect blend of sea, mountain, and market. Of all the Spanish cities, Barcelona is the biggest melting pot with an impressive history and identity all its own.
- Seville: The underdog story of 2026. Despite its size, Seville is punching way above its weight, competing head-to-head with the giants of Madrid and Barcelona. The city has even been named one of the best places to eat in 2026 due to its perfect balance of centuries-old taverns and avant-garde new openings.
The Sightseeing Shortlist: 2026’s Popular Icons
- Rome: The Eternal City remains the number 1 European city destination, as travellers continue to prioritise deep dives into ancient history.
- Vatican City: High demand is driven by a desire for “early access” and exclusive entry to the world’s most famous chapels.
- Paris: The City of Light holds strong in the top three, with sightseeing and river cruises remaining essential bucket-list items.
- Florence: Renaissance art is seeing a resurgence in popularity as travellers seek out world-class museums and architecture.
- Venice: The Floating City continues to attract those looking for sustainable, slow-travel experiences across its historic canals.